Egg cartons were sent to social media posters of New Year's resolutions aligned with Reebok brand philosophy.

Included inside were personalized t-shirts emblazoned with the recipients' own resolution along with a message to break free and #LiveFreeRange.


Venables Bell & Partners

Will McGinness, ECD
Tom Scharpf, CD

Eric Boyd, CD

Erich Pfeifer, CD

Byron Del Rosario, AD

Meredith Karr, CW

Noam Murro, Director (Biscuit) 
Stewart Reeves, Editor (Rock, Paper, Scissors)
a52, VFX

Using Format